One of the services I provide to my clients is strategic planning. When I begin the discussion about strategic planning, many of my clients aren’t sure this is something they need. They don’t understand the benefits and power of a strategic plan. Once we have worked through the process and they begin to see their goals formalized, it is amazing how powerful & important this document becomes to their business. They are able to see their goals written down in a clear, concise plan.

Strategic Planning is for you if…

You are ready to move your business to a new level.

You need a clear direction and focus to make important business decisions.

You know something isn’t quite right with the way your business is running, but you don’t know what is wrong.

Your business isn’t as profitable as you think it should be.

Your staff is asking you for a vision of the company and you can’t articulate your goals and dreams to motivate them.

Benefits of a strategic plan

Ability to manage company’s goals in a changing, fast-paced environment

Allows Management to differentiate between managing and reacting

Provides consistent organizational focus

Increases your chance of success

Offers a rational basis for resource allocation

Builds teamwork between management and staff the

Strategic Planning Process

The process of getting from where you are today, to where you WANT to be tomorrow.

Formal planning process

Systematic way to define who are your customers, benefits or your organization, company goals and values.

Must be a process, not an activity

What is a strategic plan

Document that should be visionary

Framework for making decisions

Motivates Management and staff

Provides a reference to judge accomplishments and success

Stimulates change and organizational improvement

The elements of a strategic plan

Mission Statement

Vision for the Company

Long-term objectives

Strategies & Tactics to achieve those objectives

Situation Analysis

Remember: Failing to plan is planning to fail.